P1racenews AI automatic summary:
Despite a nearly four-hour weather delay, the 108th Indianapolis 500 averaged a preliminary Total Audience Delivery (TAD) of 5.344 million viewers across NBC, Peacock, and NBC Sports digital platfo…
The 108th Indianapolis 500, despite a lengthy weather delay, had a preliminary Total Audience Delivery of 5.344 million viewers on NBC, Peacock, and NBC Sports platforms, an 8% increase from 2023 and 10% from 2022, with final figures expected Wednesday. Peak viewership hit 6.46 million during the Newgarden-O’Ward showdown. This marked the most-streamed IndyCar race, with an AMA of 286,000 viewers, and NBC Sports’ top Sunday event since January football. The race’s start was delayed to 4:45-8:15pm due to weather, totaling over nine hours broadcast with 18.15 household rating in Indianapolis. The 2024 NTT IndyCar Series averages 1.95 million TAD viewers across NBC and USA Network, a slight rise from last year at this point. TAD uses Nielsen live-plus-same day data and Adobe Analytics for digital numbers.
